These updates cause websites, and web pages on those sites, to change rank - up or down - which can cause traffic drops (and therefore panicked marketing & SEO teams!)Īnalytics - Data that has been processed in such a way that patterns emerge. An 'algorithm (or algo) update' - in search engine terms - is a change to the existing ranking formula with the intended effect of improving said search results. Overall, “marketing Terms” tend more towards classical marketing methods (like branding and in-real-life advertising.)Īlgorithm, Algo - A set of rules and operations a computer or server follows search engines like Google and Bing use them to power search results. This includes, but isn’t limited to, email marketing, social media marketing, and SEO. Marketing Term(s) vs Digital Marketing Terms - “Marketing terms” are specialist names given to a broad range of marketing activities (digital and otherwise) and their functions, whereas 'Digital Marketing Terms' are a subset of these overall terms that are specific to digital channels. Let’s start with a quick clarification, then we'll dig in:

Engineering Glossary (Tech Terms, Tools, Platforms & Computer Languages).

Consider this a digital marketing glossary that you can always check back on! As such, this guide will continue to be updated with new marketing acronyms, terminology, abbreviations, lingo, slang. This industry is forever changing as new technologies surface. We're only speaking to the high-level, critical insight view here. There are a LOT of intricacies here, but the average person doesn't inherently need all the details. These definitions are intended as 'laymen' definitions for non-experts. Therefore, we're going to break down the different roles we play and the acronyms/lingo we use to describe them. It's because they mean SO much to us, and there are so many nuances within the field, that we like to be specific about how we define ourselves to others.

Re-edited for republishing in July 2021.ĭigital marketers tend to throw a lot of acronyms around, and sometimes we forget that everyone else doesn't necessarily know (or care!) what they mean.

Abbreviations for words mofu